Welcome to Vibey Kids
About Us
Founded in May 2024 by Jessica "J.Lauryn" Carter and Drew Carter, Vibey Kids is a family-driven children's entertainment brand that inspires young minds through music, learning, creativity, and adventure. The brand was born from the Carters' desire to create positive, engaging content for their sons, Pierce and Quest, while helping children learn through play, movement, and imagination.
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Jessica, a Hawaii-born Grammy Award-winning and 8x multi-platinum songwriter and producer whose credits include Post Malone, BTS, ROSÉ, DJ Snake, and Ziggy Marley, created and self-produced Vibey Kids Vol. 1 while eight months pregnant with Quest. Together with Drew, a former NFL player for the Carolina Panthers and Oakland Raiders, the couple combined their backgrounds in entertainment, athletics, and family life to build a unique children's brand centered around authentic family experiences.
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Since launching, Vibey Kids has grown to more than 260,000 YouTube subscribers and over 7 million views, with its music reaching families around the world and charting at #1 on Apple Music's Children's Albums chart in Ivory Coast and South Africa, while also reaching the Top 20 in Jamaica.
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At the heart of Vibey Kids are Pierce and Quest, who regularly appear in videos, toy adventures, product demonstrations, unboxings, educational activities, and family outings. Their genuine reactions, curiosity, and excitement help create content that feels relatable and authentic for both children and parents. Alongside their cousins and friends, they bring the Vibey Kids world to life through real experiences that encourage learning, creativity, and fun.
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Fans also know and love Smarty Bee, the cheerful teacher of the Learning Hive. Through music, storytelling, and playful adventures, Smarty Bee helps young learners explore letters, numbers, colors, sounds, animals, and other early childhood concepts in an engaging and memorable way.
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Today, Vibey Kids combines the reach of social media creators with the credibility of a growing children's entertainment brand. Through original music, educational programming, toy reviews, unboxings, family adventures, and interactive learning experiences, Vibey Kids helps children sing, dance, explore, and develop a lifelong love of learning.
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PARTNERSHIPS & BRAND
COLLABORATIONS
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WEBSITE:
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Available for UGC • Sponsored Campaigns •
Long-Term Partnerships
YouTube
Music
