Welcome to Vibey Kids

About Us

Vibey Kids was founded in May 2024 by husband-and-wife duo Jessica and Drew Carter, inspired by their curious toddler, Pierce, and a shared passion for creativity, learning, and joy. The Carters set out to build a brand that makes learning fun, engaging, and accessible for kids everywhere.

Recognizing the powerful role music plays in early childhood development, Jessica — a Hawaii-born, Grammy-winning, 8x multi-platinum songwriter and producer (Post Malone, BTS, and more) — created Vibey Kids Vol. 1, the brand’s debut album. Remarkably, the album was fully written and self-produced while Jessica was eight months pregnant with their second son, Quest. Released in June 2024, the album quickly resonated with families worldwide, growing to over 260K subscribers and more than 7 million views on YouTube. It also charted #1 on Apple Music’s Children’s Album chart in Ivory Coast and South Africa, and landed in the Top 20 in Jamaica.

Following the success of Volume 1, Vibey Kids released Vol. 2 and Vol. 3, expanding the brand’s colorful musical universe. All music is available across major streaming platforms, alongside vibrant videos on the Vibey Kids YouTube channel.

Drew brings a strong educational and athletic background to the brand. He holds a bachelor’s degree in education from The Ohio State University, was part of the 2002 National Championship football team, and went on to play professionally in the NFL with the Carolina Panthers and Oakland Raiders. His experience in education and sports perfectly complements Jessica’s music expertise, creating a balanced and thoughtful foundation for Vibey Kids.

The newest evolution of the channel introduces ViBee — the Vibey Kids Bee, played by Drew, who invites young viewers to join him on friendly, fun-filled adventures designed to spark curiosity and learning.

Together, Jessica and Drew are thrilled to share Vibey Kids with families around the world. Their mission is simple: to inspire kids of all ages to sing, dance, dream big, and embrace the joy of learning.

With love, light, and positive energy — welcome to Vibey Kids, where good vibes, creativity, and fun never ends. 🐝✨